Sports Communication. What Does That Even Mean?





In the traditional sense of the word, Oregon doesn’t care much for tradition.


I’ve always been captivated by branding and communication in the sports world and the different cultures they breed. Some of the best examples you can find come right out of college football in the United States. You can place the University of Alabama, where simplicity and history reign supreme, on one end of the spectrum, and the University of Oregon, where innovation is held in highest regards, on the other. Whenever Alabama tweaks its football uniform, you will almost always read the words “tradition” or “historic” in its press release. If they don’t mention at least one of those words, Alabama fans might just burn everything to the ground. These two schools have completely different approaches in their marketing and advertising that work specifically for both schools respectively because of strategic research and communication with their target audiences.

Explaining the reasons why athletic companies, franchises, schools, youth organizations, etc. in the sports universe come to the decisions they make and why the techniques they use are effective is why I am writing this blog. Why do professional teams relocate and change everything about their brand? How come sometimes they don’t? Why does the NFL have an official yogurt, why is it Dannon Oikos, and why do I know this? These are all things that can be explained by public communications.

I’m a little inexperienced at blogging. One time I tried to start a daily NBA-specific blog focusing on teams underrepresented by media juggernauts with a couple of buddies, but that floundered for about a week until we killed it off for good. Here I am though, a fifth-year student at the University of Oregon hoping this blog lasts me at least 10 weeks this time.

Beyond that, I’m just a guy with a passion for sports and sometimes I try to do public relations related things. This blog will hopefully be a bridge between the two for both of us.


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